Meet Our New Earth Line: Love at First Sight

09 September

What do you get when you pair our colorful Chews Happiness Drupka Hugs with our brand new Earth Line Hugs? A “pawsitively” perfect match!


Recently unveiled at the much-admired NY NOW trade market, the Earth Line features one-of-a-kind dog sweaters, gorgeous matching scarves for both men and women, and exquisite collars and leashes.


Each limited edition piece is hand woven with traditional Bhutanese motifs by artisans in Bhutan and Boulder, Colorado. Finely crafted from undyed yak down, the Earth Line puts the focus on the many beautiful color variations found in each animal’s coat.


A renewable and cruelty-free resource, yak down is luxuriously soft and warmer than cashmere, merino and alpaca.

Kind to the Planet

Naturally shed each spring, yak down is also kinder to the planet than cashmere, which causes land degradation due to the overgrazing of cashmere goats.  Chews Happiness believes that the Path to Chew Happiness is paved by caring for animals, protecting the environment, and paying a livable wage to artisans.


Award Winning

This commitment to sustainable practices and fair trade was recently recognized when the Earth Line Thala Hug Dog Sweater and matching Thala Scarf for Mom were accepted for inclusion in the prestigious “SustainAbility: design for a better world” display at NYNOW.

Each year, this curated exhibit showcases global suppliers whose products or processes are eco-friendly, and/or companies whose business practices are socially responsible, philanthropic or fair trade oriented. Only the newest and most inventive products and companies are selected after satisfying strict criteria.


Best New Product Finalist

The Earth Line Dramey Hug Dog Sweater was chosen as one of the finalists for “Best New Product” in the Handmade® Global Design category at NY NOW. This coveted award recognizes and celebrates exceptional new offerings by exhibitors at the show.

Head Turning Fashion

The Earth Line Thunderbolt Hug Dog Sweater turned heads and was chosen for display in NY NOW’s featured handmade product exhibit.

All of this truly makes our Earth Line a one-of-a-kind experience for both doggies and their devoted humans. Click here to browse the entire collection. We think you’ll fall in love!