Our Mission

At Chews Happiness, our mission is to spread happiness to you, your dog, our global neighbors and the planet. By taking a holistic approach to business and the world, our goal is to create a never-ending Happiness Cycle for pets and people.


When you shop with Chews Happiness, you can feel confident that…


  • Each item is personally hand-selected and tested for quality and safety.

  • A fair wage is paid to workers in the USA and abroad.

  • Animals and people are treated humanely and ethically.

  • Sustainability is always a top priority.

  • We stand behind our products 100%.

  • You’re receiving a product as unique and special as your dog.


We invite you to learn more about us and our products…and then join us on the Path to Chew Happiness™!

Our Vision

At Chews Happiness, we believe that the Happiness you put into the world ripples outward, transmits Happiness to others, and changes lives. We start each day here at the Happiness Headquarters with that belief in mind.

This philosophy was inspired by the small country of Bhutan, which measures its progress in Gross National Happiness. In addition to material comfort, the government focuses on the health and happiness of its people, its animals and its environment.

We have consciously designed each step in our process to improve the health of our planet and spread happiness to our customers, their dogs, our global neighbors and their animals.

We call this the Happiness Cycle and we hope you’ll to be part of it!

Our Background

Chews Happiness was founded by two people with a shared longing and a dream. Tavor White and Meeta Gawande wanted to break out of the doldrums associated with their cutthroat corporate careers and dedicate themselves to doing good for the planet.

During a trip to Bhutan, they were inspired by the country’s commitment to Gross National Happiness, a concept that focuses less on making money and more on protecting the environment, people, and culture.

After returning to the U.S., Tavor and Meeta got married, moved to the Colorado mountains, and expanded their family to include a puppy named Bouncer. Like so many pet parents, they wanted the best for their little bundle of joy. However, they soon learned that finding safe, high-quality, dog products with “good vibes” wasn’t easy. It was at this point that they got an idea. Why not create great products that promote happiness for people, their dogs and the planet?

And so Chews Happiness was born!

Our Products

Chews Happiness products have all been carefully designed and finely crafted to score high on the Happiness Scale with pets, people and the planet. Every purchase comes with peace of mind built right in.

Because we personally hand-select and inspect each item we sell, you can trust that you’re getting only the highest-quality product for both you and your dog.

Your purchase also keeps the planet happy and helps traditional cultures thrive. Whenever possible, our products are sustainably produced and eco-friendly. Plus, items like our signature Happiness Hugs are always handcrafted, fairly traded, and cruelty free.

It’s just our way of helping our customers – and their precious pets – follow The Path to Chew Happiness!