High in the mountains of the Himalayas sits Bhutan, a nation that believes all things are connected and must be responsibly cared for. As a developing country, it has chosen to measure its progress not just by material wealth and comfort…but by the happiness and health of its people, its animals and its environment.

Since 1971, Bhutan’s groundbreaking philosophy of Gross National Happiness (GNH) has led to the steady rise in the quality of life for its citizens and the conservation of its rich natural resources. In fact, today it is the only carbon-negative country in the world – proof that progress does not have to come at the cost of people or the planet.

Here at Chews Happiness, we share these beliefs. So we have modeled our company around the four pillars of GNH – sustainable development, preservation and promotion of cultural values, conservation of the natural environment and establishment of good governance.

Each day at the Happiness Headquarters, we work to ensure that these inspiring principles are incorporated into every aspect of our business. Each step in our process is designed to improve the health of our planet and spread happiness to our customers, their dogs, our global neighbors and their animals.

We call this the Happiness Cycle and we invite YOU to join us on the Path to Chew Happiness!


Yak herders for centuries have lived on Himalayan mountaintops above 11,000 feet tending to yaks that graze in the semi-wild, but it is becoming more difficult for them to make ends meet and take care of their families’ needs. So, many families are abandoning their traditional lifestyles and attempting to make a living in urban areas. Most do not cope very well.

That’s where Chews Happiness comes in. We have hiked up the mountains and met with yak herders roaming widely across the Himalayas with their semi-wild herds. We strive to provide them with new sources of income by better understanding their culture, their challenges, and their special relationship with the bountiful yak.


Gross National Happiness is Bhutan’s set of holistic guiding principles. It directs the government’s policies to ensure that each one meets GNH’s four pillars:

  • Pillar 1: Sustainable and Equitable Socio-Economic Development
  • Pillar 2: Conservation of the Environment
  • Pillar 3: Preservation and Promotion of Culture
  • Pillar 4: Good Governance.